After 11+ years in quality and plant operations, I build automation and AI agents that reduce friction, capture leads faster, and make businesses run smoother—without the fluff.
Real outcomes from deployed systems—not demos.
I started in quality and operations—real environments where broken systems mean stopped production lines, missed shipments, and frustrated teams.
Over 11+ years across manufacturing and plant operations, I learned what actually breaks on the floor. I also learned what leaders really need: not another dashboard that sits unused, not another "best practice" that doesn't fit reality—but systems that reduce friction, catch issues early, and run reliably when nobody's watching.
That operations mindset carried into enterprise automation and AI work. I moved from managing quality systems and CAPA workflows to building production-ready AI agents, lead response automation, and monitoring dashboards. The goal stayed the same: make things work better, faster, and more predictably.
Now, through GhostOperationsAI, I bring that plant-floor reliability thinking to small businesses. I design and deploy automation systems that capture leads faster, follow up consistently, and help teams stop fighting fires. No fluff. No "revolutionary" promises. Just clear outcomes, measurable improvements, and systems you can actually count on.
"I build systems like I'd run a plant: reliable, measurable, and designed to work when you're not watching them."
— Brett Burch, Founder
Five core services designed to eliminate bottlenecks and drive measurable results
What it is: Automated lead response, follow-up sequences, internal process workflows, and AI-powered assistants.
What it solves: Slow response times, missed leads after hours, manual copy-paste work, inconsistent follow-up.
Outcome: Respond in under 5 minutes 24/7, convert 30-40% more inquiries, free up hours of admin time weekly.
What it is: Clean CRM implementation (HubSpot, GoHighLevel, Airtable, Notion), pipeline stages, automated tasks, unified inbox.
What it solves: Scattered lead tracking, no visibility into pipeline, CRM systems nobody uses, lost opportunities.
Outcome: Never lose track of a lead, see exactly what's working, cut admin time in half.
What it is: Email/SMS sequences, nurture campaigns, reactivation workflows, segmented audience management.
What it solves: Manual follow-up, no nurture for cold leads, unused email lists, inconsistent customer communication.
Outcome: Re-engage dormant leads, automate nurture sequences, increase repeat bookings.
What it is: High-converting landing pages, form automation, tracking setup, mobile-optimized design.
What it solves: Websites that don't convert, no lead capture, outdated design, poor mobile experience.
Outcome: Turn more visitors into leads, capture inquiries 24/7, look professional and trustworthy.
What it is: Google Business Profile optimization, automated review requests, reputation monitoring, response systems.
What it solves: Low/inconsistent reviews, poor local search rankings, no system to ask for reviews.
Outcome: More 5-star reviews, better local rankings, increased trust from potential customers.
I've spent years on plant floors and in quality systems. I know what breaks, what scales, and what small business owners actually need—not what consultants think sounds good.
Every system I build includes monitoring, error handling, and uptime design. If it doesn't run reliably when you're not watching, it's not production-ready.
I understand quality systems, CAPA workflows, compliance requirements, and documentation. If your industry has standards, I know how to build within them.
No jargon. No vague promises. Clear deliverables, documented handoffs, and KPIs you can actually track. You'll know exactly what you're getting and how it's performing.
I design automation that grows with you—from 2-person operations to 50+ teams. The systems I build today won't break when you 3x your volume next year.
No jargon. Clear deliverables. Fast wins first.
Quick audit to map bottlenecks, identify where leads slip, and find the highest-impact opportunities.
Create automation plan with recommended tool stack, clear scope, and measurable KPIs.
Implementation, testing, and validation. Systems go live with monitoring and clear documentation.
Ongoing monitoring, refinements, and KPI improvements to ensure long-term performance.
Check any that sound familiar
If any of this is true, we should talk.
Book a Strategy CallEverything you need to know about working with GhostOperationsAI
GhostOperationsAI
AI that works in the shadows—so you don't have to.